Video as a Strategy
What is VaaS?
VaaS (Video as a Strategy) is our new service that provides custom monthly visual content for your brand and integrates it into an overall marketing strategy.
Why is this a big deal? Content without marketing and marketing without content is needless to say not always the most effective way to do things...
What if you had new content every month, but not just content for content's sake, but content produced specifically for your marketing needs - whether that's an overall brand video meant for your homepage banner or a warm traffic video specifically made with a call to action for people who have visited your website in the last 30 days.
We don't create in a bubble and we don't create to win advertising awards. We create content that feeds your marketing funnel.
Here's the key... We don't create this content just to make you look good (although that's a byproduct), we create it to:
1) Supercharge Your Branding
Seriously, we can't overstate how important branding is in this incredibly noisy marketing world we live in. People have to know your brand, love it, and search for it by name.
2) Create Marketing Campaigns that Actually Work
Your marketing needs to stand out. And there needs to be a strategy behind it. Every piece of content we create is purposely made to work at specific parts of your funnel - from cold to warm to hot traffic. Having the right content and ad at the right stage is the only way to create cost effective campaigns.
3) Generate Leads and Sales
And this is why we do everything we do. The right content with the right branding and marketing makes getting leads and sales so much easier. From the first moment we hit record on our video cameras to the first headline we write, everything leads to this.
Why Do I Need It?
You could hire an agency to do your digital marketing (Facebook ads etc). You could hire a production company to create some great videos.
But many times there's a disconnect between the two...
It's the overall integrated approach of content and marketing that we've found is most cost effective and most importantly actually works.
With VaaS you get all of the following:
- Monthly video and photo content production
- Monthly marketing campaign creation and management (currently Facebook and Instagram are our goto - but we use what's best for each company)
- A branding assessment and revamp if needed.
- A complete GoBig marketing strategy - not hit or miss marketing tactics
- Low startup costs compared to one-off video production that can be very costly and provide smaller marketing gains.
- A clear plan with accountability for producing clear and trackable marketing results.
- Visual content isn't an ad-on at GBC. It’s our passion and it shows. Average content just doesn't work anymore.
- A strategy and content created specifically for your brand and market. Nothing we do is cookie cutter.