3 Data-Backed Reasons Testimonials are Content Marketing Essentials
All brands and businesses intuitively know that getting good reviews is important. And since we are human, we also like getting a nice little pat on the back from a satisfied customer. However, there is more than just feeling good to reviews – they actually have a statistically significant impact on marketing.
Read More5 Steps to Crafting Your Brand’s Origin Story
A brand or business origin story is a remarkably powerful piece of content, and its surprising to find that many brands don’t have an origin story, or the one they have is uninteresting or generic. There is so much opportunity and function in an origin story, that its a must-have for any brand. If your…
Read More3 Reasons Why an Origin Story Matters for Your Marketing
Beyond the About Us page, beyond slogans, mascots, and logos there exists the Origin Story. An origin story lies at the heart of why a business exists, and often is the source of the true reason why any company is a success. 3 Reasons Why an Origin Story Matters An Origin Story Conveys History and…
Read MoreGoBig Creative’s Big Break: An Origin Story
Behind every catchphrase, slogan, or headline there lies a narrative about how an entity started. It often goes way back to formative years, to the point when the groundwork was unsuspectingly being laid. A long time ago, in another century… Our founder and CEO of GoBig Creative, Bryce Johnson, looks like the archotype for the…
Read More5 Reasons Your Business Needs Video Marketing
Pictures are worth a thousand words; videos are worth a thousand fans. Video marketing is more important than at any other point in history. The internet’s ability to deliver video to consumers means that any business not using VaaS is going to be left in the dust. What is VaaS? VaaS is Video as a…
Read More4 Reasons Your Ad Creative Is Critical for Effective Marketing
“You can lead a horse to water, but you can’t make him drink,” should be the catchphrase for marketers. We have so much data about our target audiences that we are nearly drowning in it, but information alone won’t make an ad perform. The science and numbers of marketing is simply leading our potential consumers…
Read MoreHow to Make a Successful Facebook Video Ad Campaign
Social Media has become an integral part of our daily lives, and a day does not go by without us going online to check what’s happening to all our family and friends. Facebook is the largest and most popular social media platform of all; everyone is on Facebook and that includes businesses both big and…
Read MoreVideo Marketing Strategy: 5 Reasons to use Video in Your Marketing Plan
Statistics have shown that by 2018 about 63% of businesses have started to utilize video marketing content into their marketing plans. Video marketing is already dominating the online world and is still progressing at a rapid rate, so you need to understand just how important it is to your businesses’ success. 1. Video Increases Conversions…
Read More10 Types of Marketing Videos
Videos are a powerful marketing tool, with many different types and in order to use it efficiently, you need to understand how each works. Every type of marketing video has its own specific function and choosing one would depend on the goal of your marketing campaign. 1. Brand Videos Brand videos are usually part of…
Read MoreVideo Marketing Campaign Tips
Okay, by this point you guys should already know why video marketing is important for your marketing strategy, if not then you should read our other article explaining why you should include video into your digital marketing strategy. So now, we’ll be talking about the best video marketing practices that will help you hit your…
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