Statistics have shown that by 2018 about 63% of businesses have started to utilize video marketing content into their marketing plans. Video marketing is already dominating the online world and is still progressing at a rapid rate, so you need to understand just how important it is to your businesses’ success.

1. Video Increases Conversions and Sales

Photo shoot of hair stylists

Video content can increase your conversion rate by up to 80% just by adding a video of your products and/or services on your landing page. Statistics have shown that in 2016, 74% of online users that have watched a video explaining a product or service have subsequently made a purchase. It’s understandable since anyone would want to first check out what they are buying, but shopping online doesn’t give you that luxury, but if your potential customers can see an explainer-video then it might just be the nudge you need to land that sale. They say that a picture is worth a thousand words, so if that’s the case, then a video is worth a million.

2. Video Encourages Social Media Shares

Facebook Analytics

Social media platforms all have features that encourage the use of videos, so it’s a great way for you to speak your mind. Users will share a branded video on their social media accounts if they find it entertaining or contain information that may be of interest to their friends. So by creating entertaining and informative video content, it will encourage your followers to share it online, which in turn can increase traffic to your website.

3. Search Engines Love Videos

Google in M&Ms

Online users will spend more time on your website when watching videos and the longer exposure for your website will help search engines decide whether your website can be trusted and have good content. Videos that are embedded on a website can help your business to rank higher on search engines and will help you reach the summit of the Google front page that every marketer dreams of, but only a handful can accomplish. Another important thing to note is that Google now owns YouTube, which is why videos have an even greater impact on search engine ranking, so be sure to optimize your YouTube videos for SEO. Be sure to write captivating and interesting titles and descriptions to attract online users and add a link to your website to funnel the traffic to where it really matters.

4. Video Marketing Can Explain Everything

A video is a great way for you to explain a new product or service to your target audience. Users can learn more about your products and/or services and in turn, you might be able to gain their trust which can eventually turn into a sale. Even difficult concepts and topics can be explained by using animated videos, which would otherwise be difficult to understand with just text or live video. Animation is also a great way to entertain online users and give them a sense of nostalgia that they will surely love.

5. Video is Easy to Consume

A consumer would like to see the product or service in action before making a decision.  A lot of people live a fast-paced lifestyle and most people are too busy or too lazy to read through long product descriptions, that’s why video is the ideal medium to learn information since it is very easy to consume and is able to engage and capture the interest of a wide range of audiences.


Video is the most powerful marketing tool at your disposal for the success of your marketing campaign. There are tons of benefits in utilizing video marketing, but there are still some downsides – like the time and resources that are spent in producing high-quality video content to help promote your brand, but still, the benefits still outweigh the costs. GoBig or Go home, right?