Visual content is online content that’s primarily image-based. Taking text and making it more visually appealing by pairing it with icons or imagery, and changing the font and colors is considered part of visual content as well.

We’ve grouped visual content options into two broad categories:

  • Images
  • Videos

A list of two varieties seems unhelpful, but visual content can take any form; you aren’t limited to photographs and traditional video recordings.

And, hey, sometimes a massive list of all the kinds of visual content you could create might just be the spark you need to get you going on your visual content creation.

Not all visual content works well with every situation. Depending on where your content will live online, you may need a still image, or you might need a video of some sort. Fortunately, there are a ton of options to choose from so you can create some spectacular visual content marketing material.

46 Visual Marketing Content Formats to Inspire You Today

INFOGRAPHIC 46 Visual Marketing Content Formats to Inspire You Today


  • Infographics
  • Behind-the-Scenes shots
  • Comparison/Side-by-Side images
  • Image collage
  • Lifestyle pictures
  • Before-and-After shots
  • Screenshots
  • Data Visualizations & Charts
  • Illustrations
  • Visual Quotes
  • Visual testimonials
  • Emojis
  • Icons
  • Professional product photographs
  • Staff photos
  • Branded photographs
  • Cinemagraphs
  • Plotagraphs
  • Instructographs (step-by-step with pictures)
  • Cartoons
  • Stock images
  • Memes


  • How-to videos
  • Question-and-Answer
  • Whiteboard videos
  • Presentations
  • Vodcasts
  • GIFs
  • Demonstrations
  • Product display videos
  • Interviews
  • Testimonial videos
  • Product/service reviews
  • Unboxing videos
  • Slide decks
  • Time-lapse videos
  • Animations
  • Photo and/or video montage
  • Stock video
  • Instagram Boomerangs
  • Instagram Stories
  • Live streams
  • Documentaries
  • 360° Experience videos
  • Scripted commercials
  • Influencer videos

Visual content is no longer just an option for marketing. It’s something that must accompany every piece of text you produce.

46 Visual Marketing Content Formats to Inspire You Today

Keep in mind that some formats are best if they are informal and unscripted, but many more of them will benefit enormously if they are created by a professional. That kind of professional-created visual content is material you can re-purpose over and over again, which pays for itself and really makes your brand look as awesome as it truly is.

46 Visual Marketing Content Formats to Inspire You Today

46 formats. That’s a lot of options! Are there any that we missed? Tell us!