Visual content marketing is fast becoming the best performing marketing method available. The widespread availability of fast internet and smartphones allows audiences to consume more and more visual material, and their demand will only increase.
In fact, in a 2018 Hubspot survey, 54% of responding consumers indicated they wanted to see more video content from a brand or business they support.
Time to get busy! Here are 28 of the top quotes about visual content marketing from the experts, featuring some gorgeous photography we’ve done with several brands to make them extra-yummy visually.
Make it simple. Make it memorable. Make it inviting to look at.Leo Burnett
Your awesome site isn’t awesome. Getting your stories into the hands of the people who need them is awesome.Ann Handley
Marketing is no longer about the stuff that you make, but about the stories you tell.Seth Godin
Visuals express ideas in a snackable manner.Kim Garst
The trends are clear: if you want your business to stand out you should make visual content marketing a priority.CloudApp.com
People are more likely to share images they’ve never seen.Kristi Hines
Posts with visuals receive 94% more engagement than those without.
If you show them, they will follow.Melissa Summers
Marketing without design is lifeless, and design without marketing is mute.Von Glitschka
Visual marketing does not just sell a product or service – it sells an experience around your business.Rebekah Radice
Our brains are all designed the same to be attracted to symbols, colors and emotion. Do not overlook psychological nuances.Hussain Al-Mutawakil
Video is a highly effective way to quickly turn a prospect into a customer. Visibility and credibility lead to profitability.Loren Fogelman
The less words you type and the more visual you get, the more engagement you will achieve.Jose Cabal
Instagram in particular is one of the best platforms we’ve seen that puts magic wands into the hands of us Muggles.Ann Handley
Consider your audience’s pain points and create clear and concise visuals to soothe them quickly.Eseosa Eke
If a picture is worth a thousand words, a video is worth a hundred pictures! When you have a choice, choose video for social media lead generation.Dorien Morin-Van Dam
So instead of viewing your story or content as a static and pristine object owned by your site, think of it as a social object that can be taken, retold, and shared by others.Ann Handley
Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.Robert Rose
Pictures are worth a thousand views; videos are worth a thousand followers.Melissa Summers
Mix it up! Incorporate visuals and text that convey a mix of the following four themes: informational. Inspirational. Personal. Promotional.Charlene Decesare
Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page.Nielsen Norman Group
People who click on real-people photos are two times more likely to convert into a sale.Jose de Cabo
Infographics are “liked” and shared on social media 3X more than any other type of content.Massplanner.com
Visual content can be highly effective by ensuring the message is thoughtful, educational, engaging and most importantly – specifically targeted to your specific audience.Rowena Alphonso
There can be no words without pictures.Aristotle
4X as many consumers would prefer to watch a video about a product than to read about it.Animoto.com
Visual content that represents original research will generate the most leads, the most backlinks, and the most interest from your audience.Jessica Vionas-Singer
Want to make your visual content more engaging to your consumers? Focus on being useful.Jessice Gioglio
Perhaps it goes without saying that visual content marketing relies very heavily on the visual.
Making the photo or video high-quality, clear, and content-rich is critical to making an impact on your audience. Boring stock images and poor-quality video just won’t cut it.
After all, humans are hard-wired for visuals, and now is the time to take advantage of the latest in technology and the most basic fact of human history.
Go the extra mile to really make your content standout visually, and you’re audience will reward you for it.